Human or AI? — Customer Engagement Magazine
A three-part print and digital magazine exploring one of the defining questions in modern marketing: where does AI end and human judgment begin?
2026Hi, I'm Olivia Lino
And here's a collection of things I've designed, directed, generated, broken, rebuilt and shipped.
Selected Work
Adapt or Die — The Customer Engagement Book
A physical book about navigating the new (and constantly moving) reality of customer engagement.
2025
Customer Engagement Summit — New York
A live extension of Adapt or Die, bringing the book's ideas out of the page and into the room.
2025More Work
View all →Made It Out Into The World
Not just pixels. Here's how my projects left the file and made it into the real world.
Human or AI? — Customer Engagement Magazine
A three-part print and digital magazine exploring one of the defining questions in modern marketing: where does AI end and human judgment begin?
Across three issues (Data, Personalization and Risks) the series brings together perspectives from marketing and product practitioners across brands including Amazon Music, Calm, FanDuel, Tealium, Pennymac and SoundCloud. The visual system uses marble statues, bold shapes and unexpected color to give a physical presence to a conversation that can otherwise feel abstract, technical and very online. Designed to be read, handled and kept.
Adapt or Die — The Customer Engagement Book
A physical book about navigating the new (and constantly moving) reality of customer engagement.
Built around stories and lessons from marketing practitioners at companies including Meta, Hulu, Grammarly, Equinox, Wealthsimple, Movable Ink and Hightouch.
Customer Engagement Summit — New York
A live extension of Adapt or Die, bringing the book's ideas out of the page and into the room.
Held in New York in September 2025, the summit brought together marketing leaders and practitioners from different industries for panels and conversations around the changing reality of customer engagement.
More Work
One Pagers
Fast-moving pieces of communication designed to make a point quickly.
Events & Signage
Work designed to exist beyond the screen: event identities, environmental graphics, signage and the visual details that help a physical space feel like a brand.
Ads & Campaigns
Campaign work across formats, from social and display to larger integrated moments. Different sizes, same goal: make people stop for a second.
Designing for what's next → without forgetting what makes design good!
I'm a multidisciplinary designer with 10+ years of experience across brand, visual identity, editorial, campaigns, digital and events. I've worked across fashion, printmaking, graphic design and B2B tech, you name it!
These days, I lead design for MoEngage's North American team, and spend a lot of time thinking about how to bridge the gap between the design principles we've always relied on and what AI is making possible now. I'm interested in using new tools without letting them do all the thinking, building brands that can evolve without having an identity crisis, and keeping a little taste in the mix while everything else moves at approximately 200 miles per hour. Sometimes with AI. Sometimes with Photoshop. Sometimes with a piece of paper and a very stubborn idea.
Based in Brazil, working globally. Always open to interesting people and good conversations.
Brand & Visual Systems · Art Direction · Campaigns · Editorial · Digital · Events · AI-assisted Creative